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lookfantastic taps Louise Thompson and launches influencer campaign
lookfantastic has announced Louise Thompson as its UK brand ambassador. The signing sees Louise initially featuring in its Black Friday campaign – My Spotlight Saviour: The Beauty Blackout – which has just launched. The online luxury beauty retailer is launching its Black Friday #MySpotlightSaviour campaign whereby some of the UK’s most high profile influencers reveal both what it means for them to be spotlight ready and also their hero beauty product – the product that makes them feel spotlight ready. Each influencer provides an inspiring message around confidence and feeling the best you can in your own skin. The influencers include TV personality, Ollie Locke who expresses how he feels in the spotlight when the cameras stop rolling and highlights how men’s confidence is just as important as women’s; and musician Vanessa White, who feels that taking care of her skin is of utmost importance for being confident in everyday life; whilst beauty and fashion YouTuber Patricia Bright, wants to be an example to the women in her life and would tell them to have fun with beauty and not use it as a shield. The campaign also includes dancer and model Danielle Peazer, lifestyle blogger and YouTuber Lydia Elise Millen and will see a series of videos launch onsite and across the brand’s social media channels. It will be seeded out both UK wide and across the globe, including Asia, France, Germany and Spain. The influencers’ hero products include Philip Kingsley’s Elasticizer, a Foreo Luna and Illamasqua Skin Base.
