Liz Matthews PR has announced the signing of London-based health and fitness destination Frame. The agency’s remit includes handling all global press, influencer engagement, retail partnerships and brand collaborations for the London-based brand. LMPR will also be working with Frame on the launch of new online channel Mumhood, and profile opportunities for co-founders Pip Black and Joan Murphy. With four locations across London, Frame has cemented its position as the go-to destination for feel-good, energetic and fun-filled workouts, with their studios also offering Frame’s Fuel café and Move Your Frame branded apparel.

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