British Fashion Council and Google Arts & Culture team up to celebrate the creativity and craftsmanship of British fashion. The collaboration between the BFC and Google will bring to life the creativity, heritage and craftsmanship of British fashion. A new digital educational platform featuring content and stories from top British designers and fashion insiders has been created for anyone around the world to enjoy, for free. The project will support the BFC’s Education Foundation and aims to attract future talent into the industry. The platform g.co/britishfashion will provide a single destination to educate and inspire future generations of young fashion creatives, designers and students. To celebrate its rich history and create new experiences around British fashion, the BFC and Google have gathered together content from fashion icons – brands, designers, makers and craftspeople, creatives, photographers, stylists and models – and used technology to tell their stories. Visitors to g.co/britishfashion will be able to watch giants of the industry – from Burberry to Vivienne Westwood – feature in specially curated digital exhibits through innovative and immersive digital experiences. With over 1,000 assets to explore, including over twenty multimedia exhibits, 25 videos and three virtual reality experiences, all accessible from anywhere in the world, on desktop, laptop or mobile. To mark the launch of the project, Paul Smith has designed a special-edition Google Cardboard and created online exhibits around five objects that represent his creative vision and brand. Looking ahead to London Fashion Week Men’s in January, the tenth edition of London’s menswear showcase, the site will feature a ‘Spotlight on Menswear’ featuring content from Dylan Jones, Jim Chapman and Nick Knight.

www.britishfashioncouncil.com
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