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Fitness concept F45 launches in the UK and appoints Entice PR
Entice PR has been appointed to carry out a consumer PR campaign to support the UK launch of F45, the latest studio based, group exercise concept. F45 is the world’s fastest growing fitness franchise concept with over 50,000 members and 450 franchises in 20 countries. In addition to its flagship studio in London Bridge, F45 will be opening studios in Central London and throughout the UK during 2017. Tried and tested in Australia, F45 is a fun and highly immersive, team based HIIT fitness experience, which offers the latest in fitness-based technology, innovative and evolving training methods, delivering fast and effective results with a community-based atmosphere to keep members motivated.