River Island has announced the launch of RI Active for men. This fashion-forward training apparel for the modern fitness enthusiast offers a 14-piece collection of tops, bottoms and outerwear which fuses premium sports fabrics with contemporary design and real performance features. Technical garment construction features throughout the collection, seamless sweaters, zip-front hoodies and block panelled sweat-shorts allow for maximum comfort and stretch. Technical sports hardware in bursts of acid yellow and electric blue punctuate a masculine colour palette of mid-greys, black and white. River Island has enlisted corrective exercise coach and fitness personality Roger Frampton as the face of the campaign. RI Active will be available in selected River Island stores and online from mid-December with prices ranging from £15 – £40.

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