PR Agency Aisle 8 has announced the appointment of Vicky McPhail as Consumer PR Director. With more than 12 years’ experience gained in global agencies, McPhail’s last role was Head of Beauty + Grooming at Hill + Knowlton Strategies where she spent eight years developing brand campaigns for P&G. Prior to that McPhail worked alongside Aisle 8 Co-Founder Stevenson in the Consumer team at Ketchum London. Having taken a career break to have children, McPhail returns to the industry with a new found passion for the junior lifestyle sector and will lead the accounts for childrenswear brands melijoe and Tobias & The Bear, as well as Away. Based at the Aisle 8 HQ in London’s Shoreditch, McPhail will oversee the lifestyle team.

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