Homestead, a unique interiors magazine, was launched in North London this week as a result of an innovative collaboration between Archant’s content and commercial teams. The launch is part of a wider plan to layer the affluent north London market with a series of different products and platforms from Archant’s Ham & High portfolio. Homestead, which is edited by India Block, is aimed at reaching new audiences and new customers – and reflects the growing trend for interior design and development among homeowners. The targeted distribution plan means Homestead will go through the letterboxes of some of the most desirable homes in Hampstead, Highgate and surrounding postcodes.

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