Dr Bruno Sälzer will become Chief Executive Officer (CEO) and Chairman of international fashion brand Bench by December 1, 2014, at the latest. The manager will also acquire a 15% share of EMERAM Urbanics Holding Ltd., which owns Bench. The news coincides with a renewed design ethos, demonstrated by multipurpose design, and expressed by Multipurpose City clothing positioning. Fully rooted in the brand DNA and sustained by a contemporary and functional-led approach to product design, revealing developments in fabric and construction to create products that meet the demands of modern 24-hour city life. The main two elements of the new product range structure are the Multipurpose City Life Clothing range and the Multipurpose City Performance Clothing range.

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