Christopher Bailey replaces Angela Ahrendts at Burberry

 

Burberry today announces that Angela Ahrendts will step down as Chief Executive Officer by mid-2014 to take up a new position with Apple. Christopher Bailey is to be appointed to the position of Chief Creative and Chief Executive Officer. This follows nearly a decade during which Angela, Christopher and the senior executive team have transformed Burberry into a world leading digital luxury brand. Christopher has been at Burberry since 2001 and Chief Creative Officer for the past six years. He has overseen all consumer-facing activities, including product design and development, creative marketing, store design, consumer technology and digital innovation. In line with other great creative companies, Christopher will continue to create and drive the vision for the company closely supported by an outstanding and experienced team and strong partners. To assure a seamless transition, Christopher and Angela will continue to work closely over the coming months. He will be joining the Board in due course.