Shop Direct has appointed Sarah Curran MBE as a director, with a remit to accelerate the development of the digital retailer’s luxury offer in branded fashion and beauty. Shop Direct’s digital department store brands include Very.co.uk, Littlewoods.com and isme.com. Each offers a wide range of branded fashion and beauty collections, including the likes of GHD, Hunter, Lipsy, Ted Baker and UGG. As a co-founder of My-Wardrobe.com, Sarah developed a high-end fashion etail business that today offers more than 275 brands in the UK and abroad. At Shop Direct, she will bring that expertise and experience to develop the business’s luxury brand strategy. Sarah joins today (December 16) reporting directly to group retail and strategy director, Gareth Jones.

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