Condé Nast will launch a global e-commerce business this coming fall with the mission to sell merchandise to consumers, including readers and users of its magazines and websites such as Vogue, Vanity Fair and Gentlemen’s Quarterly. The e-commerce venture will be branded Style.com, a name currently used by a fashion news website also owned by Condé Nast. It will debut in the UK, to be followed by the US and eventually other major markets around the world. Users will be able to order merchandise from magazine-branded websites and digitised magazine editions in app form, as well as the Style.com website itself. Technology will also enable readers to place orders by scanning many of the images appearing in the printed magazines. The current Style.com reports fashion news and is known for its runway reportage. Users who seek this information will be redirected to voguerunway.com, on the American Vogue website. While owned by Condé Nast, Style.com will be operated as a stand-alone unit under the joint supervision of the US and International divisions of the global media company.

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