Publishing group Dazed has called for a ban on the word ‘content’ as it repositions itself for growth and to better partner brands and agencies. The company, previously known as Dazed Group, today becomes Dazed Media, encompassing its stylefocused channels Dazed, Dazed Digital, AnOther, Another Man, Anothermag.com and Nowness. Since August 2012, Dazed’s audience has increased from 200,000 to 3.5 million per month, with 50 million unique visitors across all owned and operated channels. As Dazed approaches 25 years of storytelling heritage, Dazed Media provides a structure allowing the company to scale and explore new avenues while maintaining editorial integrity. A new Dazed Media Studio will work with brands and agencies to reach globally influential and notoriously hard-to-reach audiences, through film, photography, editorial and event partnerships. The MAD creative agency and Dazed White Label team will combine to form the Studio. In addition, Dazed Media announces a Story Lab in conjunction with adtech company Sharethrough. The Lab – the first of its kind in the UK – will use Dazed branded stories and Sharethrough’s native advertising software to explore the journey that premium stories make across the web.

www.dazeddigital.com
@DazedMagazine
www.anothermag.com
@AnOtherMagazine
www.nowness.com
@NOWNESS