Essence PR has relaunched with a new livery and emphasis for the business, offering a bespoke communications service to existing beauty clients, as well as extending the focus into the food, drink, and lifestyle sectors. Managing director, Samantha Grocutt, has joined forces with former Nexus consumer director, Jane Baerselman, to grow the consultancy and expand its client base into the FMCG sector, based on Jane’s experience of working for some of the biggest food and drink clients in the UK and emphasising the skills of the existing team. The company has dropped the PR part of the name to reflect the broader communications offering that it now delivers. With particular emphasis on co-ordinating a digital media strategy alongside more traditional channels, Essence plans to deliver complete communications packages for both retained and project clients.

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