Estée Lauder today announced it has signed make-up artist Violette as its Global Beauty Director. Violette will collaborate with the Estée Lauder team on product development, digital content creation, education and training, and public relations initiatives. Content created through this partnership will be leveraged across Estée Lauder’s digital and social channels as well as Violette’s YouTube channel and Instagram handle. Violette will star in how-to videos for the brand, sharing her point-of-view on her favourite make-up looks and beauty products.

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