Fashion e-commerce site Lyst has announced three new senior hires this week. The new additions to the Lyst team will play key roles in scaling the company’s continued growth, as revenue continues to triple year-on-year. Jose Ojeda joins Lyst as Chief Operating Officer (COO), overseeing Lyst’s commercial and and operational structure. With experience growing and managing fashion e-commerce for businesses in Europe, USA and Asia, he will be critical in the rollout of Lyst’s plans for internationalisation. Sarika Rastogi is joining Lyst as US VP of Communications, and will lead on communications strategy and campaigns in America, the site’s principal market. Finally, as part of a continued investment in content and building out the Lyst brand, Katherine Ormerod joins Lyst as Editorial Director, and will drive Lyst’s content strategy and editorial output.

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