Women’s lifestyle magazine Good Housekeeping has announced plans to open a standalone Good Housekeeping Institute (GHI) in the heart of London’s Soho. The Good Housekeeping Institute, currently housed in the Good Housekeeping editorial offices, will move to premises in St Anne’s Court, London. The new Good Housekeeping Institute allows the brand to expand its range of testing dramatically, to encompass nursery, beauty and tech products. From Autumn 2014, the GHI will open its doors to the public as a cookery school and demonstration kitchen – providing direct access to the Good Housekeeping experts and showcasing their ‘Tried, Tested, Trusted’ triple-testing process.

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