Hearst Magazines UK has launched Hearst Beauty Unbound, a unique multi-platform beauty takeover encompassing editorial and advertising during April 2015, with a unique on the hour, every hour digital takeover, in partnership with a host of its beauty clients. Hearst Beauty Unbound, the biggest UK initiative of its kind, will boost beauty editorial across print, online, tablet and mobile. A key part of the initiative, ‘beauty hour on the hour’, a unique digital takeover, launches today. For one day only, the initiative sees the creation of 12 new pieces of beauty content every hour on the hour from 7:00 to 19:00.

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