Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, has made key senior digital appointments at ELLE and Cosmopolitan. Natasha Bird has been appointed Content Editor of ELLE UK. Formerly Editor-in-Chief of Yahoo Style, Natasha has a wealth of online strategy and content experience, with prior roles including Head of Lifestyle for Yahoo UK and Editor of XWHY Magazine. Natasha will help drive further digital innovation for the brand. ELLE UK has also appointed Bibby Sowray as Digital News and Features Editor. Bibby joins from The Telegraph where she was Fashion News & Features Editor, primarily working on the Telegraph’s fashion website but also across the paper’s fashion pages and the Telegraph Magazine. Bibby started her career as Junior Editor of Vogue.com. Bibby will manage daily news content for ELLEUK.com. Cosmopolitan UK has appointed Claire Hodgson as Digital Editor. Previously Acting Digital Editor, Claire joined Cosmopolitan as Senior Writer before being made News & Entertainment Editor. Prior to that, she was Online Entertainment Writer at The Mirror. Claire will oversee the day-to-day running of Cosmopolitan.co.uk and Cosmopolitan’s Snapchat Discover channel. Cosmopolitan.co.uk has moved to Hearst’s propriety technology platform, MediaOS, and ELLE UK will follow shortly. The platform allows editorial teams access to up-to-the-minute audience insight, and provides consumers with a better user experience.

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