Hearst UK has announced the appointment of Robert Ffitch to the newly created role of Chief Strategy Officer. Robert previously ran Manning Gottlieb OMD, where he held both Managing Director and CEO roles. The company was named Media Week’s Agency of the Year under his stewardship. Most recently, he was Director of Advertising Revenues at Telegraph Media Group, with responsibility for Display Advertising and Commercial Branded Content across both its print and digital platforms. Robert will join Hearst UK’s Senior Leadership Team on 4 September, and will report to CEO James Wildman. His newly created Strategy division will encompass Research & Insight, Data Strategy, B2B Marketing and Commercial Development. Robert will also draw on his wealth of communications planning experience to support Hearst’s sales effort.

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