Time Inc. UK’s homes group has rebranded its housetohome website to idealhome.co.uk. The rebrand taps into the power of the iconic Ideal Home name and creates a multiplatform proposition for customers and advertisers. The revamped IdealHome.co.uk is fully responsive across mobile and desktop. A new content management system delivers a premium feel and enhances user experience. The website’s new Dream Big channel provides inspiration, practical planning advice and expert guides for bigger interiors projects to suit every style and budget, with before and after makeovers to offer further inspirational ideas. The launch of the new website follows Ideal Home magazine’s complete design overhaul and refresh of the entire content at the end of last year.

www.idealhome.co.uk
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