Azzaro fragrances announces the signing of American actor and producer as the new face of Azzaro Pour Homme as of April 2014. Ian succeeds singer Enrique Iglesias and is best known as the lead character in The Vampire Diaries. Ian Somerhalder will feature in the new Azzaro Pour Homme press, digital and TV campaigns. For the first time, the Azzaro Pour Homme communication campaign takes the form of a video clip, to showcase a story of ‘modern seduction’ between a man, Ian Somerhalder, and a woman, Brazilian model Ana Beatriz Barros. The commercial was directed by Swedish Jonas Akerlund; the visual was shot by French photographer David Bellemère.

www.azzaro-couture.com
@Azzaro