Matalan has announced the launch of a content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms. Matalan has chosen to partner with ITV and Time Inc. UK to create Matalan Presents: The Show, a series of programmes that are an entertaining and informative resource for women everywhere, providing hints and tips on current trends, fashion essentials and inspirational ideas for their homes. Matalan Presents: The Show is produced by ITN Productions for ITV AdVentures and is presented by Denise Van Outen who will be joined by fashion industry insiders including fashion journalists from Time Inc. UK brands and prominent style bloggers, sharing their expert insight on the best styles for Autumn and Winter. Featured across the series will be Paula Moore, Fashion Director for Woman; Caroline Baxter, Group Fashion Director for Woman, Woman’s Own, Essentials and Woman’s Weekly and Josh Newis-Smith, Shopping Editor for InStyle, as well as Vloggers Kathryn Sharman of Kat got the Cream, Emily Leary of A Mummy Too and Zoe de Pass of Dress Like a Mum. ITV will broadcast twenty second airtime trailers with Denise which will direct viewers to watch the show at Matalan.co.uk, and will air in advert breaks in key programmes including Coronation Street and X Factor and across ITV, ITV2, ITVBe and ITV Encore. The first show launches on Matalan’s website, app and YouTube channel on September 5 to be followed by the further episodes at two week intervals. Time Inc. UK will create bespoke multiplatform content – including promotional features, editor’s picks, trend reports and cover promotions – across Marie Claire, InStyle, LOOK, Now, Woman, woman&home and Ideal Home. Time Inc. UK will also use their customer data and audience insight to drive consumers to Matalan’s website to view the series.

www.itv.com
@ITV
www.matalan.co.uk
@Matalan
www.timeincuk.com
@TimeIncUK
@denise_vanouten