Marie Claire unveils new look
Monthly magazine Marie Claire is unveiling a new-look magazine and revamped website as part of plans to significantly increase its scale and re-affirm its appeal with millennially-minded women. Fresh from launching its Fabled by Marie Claire beauty business, Marie Claire is revealing a design refresh from new creative director Phoebe Sing, beginning with the October issue out today. Rolling out across print, digital and social media, the new aesthetic is more artistic, creative and colourful and reflects a cooler, edgier mood in luxury fashion. A raft of new contributors amplifies the creative approach. In addition, Marie Claire’s website is launching onto a new platform, which will increase the premium feel and enhance user experience on desktop and mobile. New editorial pillars, including interiors and lifestyle, will extend the content offering, while improved signposting will enable visitors to more easily discover stories. Marie Claire’s investment includes an expansion of the digital team including editors for fashion and beauty and a multimedia editor focused on video and visual content across the website and social platforms.