Refinery29, the independent digital lifestyle media company for millennial-minded women, announced that its UK platform, refinery29.uk has gone live today. The London-based team will develop original content across a variety of subjects ranging from style and beauty to news, entertainment, wellness and lifestyle, as well as curating content from Refinery29.com. Refinery29 UK will launch with a dedicated URL, refinery29.uk, and social channels including Facebook, Instagram and Twitter to engage its UK audience. Mirroring the content mission of parent company Refinery29, Refinery29 UK will provide a fresh new voice in the UK market with a distinct point of view that showcases emerging talent, stories of women impacting cultural change and content that challenges convention. Kate Ward, Refinery29’s Vice President of International, has assembled a dynamic and experienced team of 11 to drive the UK launch. To oversee content programming strategy, the company has hired Sarah Raphael as UK Editor. Sarah was previously Acting Editor of i-D, where she directed editorial for the print magazine and i-D.co. Additional key hires at Refinery29 UK include Features Editor Gillian Orr, who served as Culture and Features Writer at The Independent; Fashion Editor Alice Casely-Hayford who previously held positions at Tatler, POP, District, MTV and most recently Rankin’s HUNGER Magazine; Associate Editor Amelia Abraham, previously at VICE; Director of Branded Content Kirsty Hathaway who joins from Analogue Folk; and Visual Editor Anna Jay, who joins from The Debrief. The UK launch is the first step in the Refinery29 global expansion strategy, which will extend to France and Germany in early 2016 with additional markets to follow. The company is expanding its footprint beyond the US to better meet the growing demands of its global audiences and further engage communities in international markets. Refinery29 has amassed a loyal following of over 25 million monthly unique visitors in web traffic and an additional 75 million viewers across all other platforms.

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