Time Inc. has announced it is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK. The publisher of print and digital magazine content has more than 60 brands including Horse & Hound, Wallpaper*, Country Life, Livingetc., What’s on TV and Woman, creating content for multiple platforms across print, web, mobile, tablets and consumer experiences, from the NME Awards to the Decanter World Wine Awards. Time Inc. UK engages with nearly half of all UK adults in print and reaches 28 million global web users each month. “Our prime focus is growing our core assets in the US and UK,” commented Time Inc. Chairman and CEO Joe Ripp. “We already hold leadership positions in both regions and this move will help us better leverage our global portfolio with key audiences and foster greater collaboration throughout the organization. We have an enormous depth of expertise across Time Inc. and we are committed to bringing it to bear as a unified company with a single corporate brand.” In connection with the rebranding, IPC Media Ltd. will change its legal name to Time Inc. (UK) Ltd.

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