Online beauty retailer abeautifulworld has announced the exclusive launch of Sera Ulger X abeautifulworld Baby Heart Beanie. The partnership, which marks Sera’s first foray into childrenswear, features dynamic prints inspired by the culture of east London to create an exclusive pom pom topped beanie. The hat is made in the UK, with soft cotton rib, and a fluffy (non harmful) alpaca pom pom. Produced in-house in the Ulger Lab, the heart design is hand painted, then printed for each collection. RRP £45.

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