Hope&Glory has been appointed by adidas in the running and women’s performance categories. The brief spans work with the adidas London newsroom team across three main channels: the brand’s owned social channels, editorial activity and influencer-driven campaigns. For running, the brief focuses on raising awareness, and understanding of the brand’s BOOST franchise, helping to establish the technology across its range of performance running shoes. For adidas women, the brief initially focuses on evolving the brand’s #workit exercise campaign into the January fitness season and promoting its spring/summer 2016 ranges.

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