Aether has announced the launch of its first product into the UK market. Aether Cone learns what you like and plays what you’ll love, creating a personalised music experience that gets better over time. In addition to Rdio’s full on-demand subscription service with a catalogue of over 30 millions songs, Cone now allows you to enjoy Rdio’s free ad-supported internet radio, personalised to you. Aether has also announced the launch of its new white and silver Cone, which alongside the original black and copper, is meant to fit into the décor and style of any home, apartment or office. Aether Cone launched exclusively at Aether’s pop-up store on South Molton Street and will be available from December 1 at Selfridges and online priced at £349.

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