New beauty brand AINSEL has appointed Bux & Bewl communications to handle its press and publicity. AINSEL is a celebration of the perfectly imperfect, with the forthcoming launch of their self-loving lipstick collection that encompass frivolity, fun and playfulness. Produced by a team of millennial minds and beauty advocates who champion an ‘essentials only’ attitude — AINSEL launches their capsule lipstick in a palette of classic and crazy colours. Available from July 2017

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