Amazon has announced it will open a 46,000 sq ft fashion photography studio in Shoreditch, London in 2015. The studio will be one of the largest of its kind in Europe and will provide both on-model and off-model imaging for Amazon’s rapidly growing European fashion business. The site which is owned by Transport for London (TfL) will be leased by Amazon and is set to be its largest photography studio in Europe. The new Amazon Fashion photography studio will be situated on Geffrye Street, Hoxton, in a former glass factory. Development of the site will commence immediately with the studio to open by summer 2015. Amazon expects to create 35 new permanent roles at the studio with up to 50 freelancers also being brought in as a result of seasonal demand. “We continue to invest heavily in London and are delighted to make it the new home for Amazon’s fashion photography across Europe” said Christopher North, Managing Director of Amazon.co.uk Ltd. “By summer 2015, around 2,000 corporate employees will be based in London across three offices and this brand new studio. We expect to create thousands of new jobs in the capital over the coming years.”

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