International luxury fragrance brand, Amouage, has launched Bracken for Man, a new fragrance evoking a subtle and enigmatic masculinity. Created by Creative Director, Christopher Chong, this elegant fougère is inspired and named after Bracken, one of the oldest and most resilient ferns in history. The fragrance begins with vibrant top notes of lavandin, nutmeg, and clove; heart notes of geranium, cinnamon, cedarwood and sandalwood to mix with base notes of musk and patchouli. Bracken Man is presented in Amouage’s iconic clear glass crystal bottle with gold foil illustrations of a fern leaf surrounded with swirling vines behind the Amouage insignia. Bracken for Man (£200) is the latest addition to the Midnight Flower Collection and launches exclusively to Selfridges in August and will be available nationwide from September.

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