Lucre has been appointed to handle the press and publicity for Amway UK, the global leader in direct selling. With over 40,000 Amway Business Owners (ABOs) operating throughout the UK, the company has hired Lucre to increase brand awareness of its leading ranges, which include ARTISTRY skin care and cosmetics lines, the NUTRILITE food supplement and vitamin range and the Satinique Hair Care range. Lucre will also handle the PR for Amway UK’s annual Britain’s Top Real Role Model competition. Dedicated to finding new talent among the nation’s entrepreneurs, this year’s campaign will be fronted by fashion designer and business owner, Savannah Miller.

www.amway.co.uk
@amwayeurope