Australian-born, London-based designer Amy Sia has appointed Whitehair Co to handle PR activity. Amy Sia works with prints to create luxury accessories with a bold use of colour. Having graduated with a BA in Fashion from RMIT University in Melbourne, Amy went on to design for labels such as Willow and Anna Thomas. Moving to London in 2010, she initially pursued a career in textile print before indulging her combined passions for colour, fashion and painting, by launching her eponymous label. Amy Sia is currently stocked at Anthropologie and Urban Outfitters with an e-boutique set to launch in June. The website will offer a collection of seven digitally printed luxury scarves, made in Italy, using a combination of hand painting and computer aided design showcasing her signature style. The Amy Sia collection also includes cushions and cases for devices, available from Heals this July.