British footwear and apparel protection brand GoDRY has announced the launch of its new protection sprays and appointed Belle PR to handle its press and publicity. Designed to protect your footwear by offering high levels of liquid repellency and stain protection, the sprays are invisible, fully breathable, odourless, non-toxic and eco-friendly. GoDRY has been specifically developed to work on all types of natural and synthetic fabrics including suede and nubuck. The formula harnesses the power of nanotechnology to create an extremely tough and breathable stain repellent coating that causes liquids to bead up and roll off leaving your footwear stain-free. By coating individual fibres at a nanoscopic level and not creating a blanket layer, your footwear remains fully breathable allowing air and water vapour to circulate freely. The GoDRY formula is so durable that if maintained properly, one treatment can be enough to protect your footwear for the wearable life of the shoe. The GoDRY products are available for purchase online now at godryit.com. Priced at £9.99 (50ml spray / 2 pairs), £14.99 (100ml spray / 4 pairs) and £29.99 (250ml spray / 10 pairs).

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