Lexis has been appointed by aquatic sports brand Arena to co-ordinate the global launch of its new swimming innovation. The first project for Lexis will be to launch a new swimming innovation to multiple markets around the world. The product, which launches internationally later this month, aims to make swimming easier for non-beginner and regular swimmers. The agency’s remit includes devising a strategy to reach a new audience for Arena, creating the digital plan, mapping out the media strategy, content creation and providing the sporting expertise needed to make the launch a success.

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