British fashion brand Ariella has announced the opening of its new store in Brent Cross, as the brand returns to bricks and mortar retailing. Ariella are returning to direct retailing as part of their three-year expansion plan and the 2,400sq ft Brent Cross store is the first physical shop the brand has run for nearly 30 years. Ariella now offers multi platform selling through its own e-commerce shop Ariella.com and the independent store, alongside its wholesale division the Cocktail Clothing Company, which serves leading multiple retailers with exclusives designs under their own labels. The store will carry the full Ariella London range with prices from £95 to £295 and the Ariella Couture collection of Designer dresses ranging from £200 to £2,000. The Ariella store also offers an exclusive Bespoke atelier designer service, starting at £2,000, created by the Ariella Design Team who have dressed celebrities for red carpet events including the late Princess Diana, Leona Lewis, Amanda Holden, Myleene Klass, Michelle Rodriguez, Naomi Watts, and Kelly Rowland.

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