ASOS launches dedicated Chinese website

 

ASOS has launched ASOS.cn, the company’s Chinese standalone website. ASOS.cn is the eighth territory-specific site, joining America, Australia, France, Germany, Italy, Spain and Russia in targeting key markets. ASOS China offers customers a customised experience with pricing in Chinese Yuan Renminbi (RMB), localised fast delivery services and returns, bespoke editorial content, culturally relevant marketing newsletters, site banners and tailored social media outlets across Sina Weibo. ASOS China will gradually introduce brands at all levels, presenting Chinese customers to mass-market global brands from American Apparel, Mango and niche brands such as Cheap Monday, Religion, G Star and premium brands Ted Baker and Sonia by Sonia Rykiel. ASOS China will offer customers new products with up to 100 lines added daily.

 

@ASOS