ASOS has announced the winners of its first ever Fashion Discovery competition; Elissa Poppy and Hanger. This decision follows on from the Fashion Discovery finalist event held at ASOS HQ in London on October 11-12 with the panel of esteemed judges; CEO Nick Beighton, Creative Director John Mooney, Buying Director Nikki Tattersall, Head of Fashion Zeba Lowe alongside Julia Sarr-Jamois, Andrew Davis, Sharmadean Reid,, Hilary Riva and Joel McLaughlin. With over 600 applicants and a wealth of talent the winners were influenced by customer voting; engaging with those who will purchase the winning products. Both Elissa Poppy and Hanger will now be sold globally on ASOS.com, and the brands will also receive 12 months of support and mentoring from ASOS, providing insight and advice from key areas of the online retailer’s expertise including retail, content, marketing, finance and sourcing. A cash prize will also be awarded. The competition marks ASOS’ commitment to supporting emerging and established talent while never taking the focus away from the customer.

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