Australian menswear brand Mocha Salt has appointed Red Hot Penny to handle its marketing and PR campaigns. Mocha Salt’s owners established the brand to create their vision of transitional swim shorts in their hometown of Sydney, Australia. Their aim was to design and produce understated and functional shorts that are well-suited to the great outdoors, yet styled for city life. The agency’s remit includes launching the brand to the UK market with a strategy that includes a holistic marketing approach covering social media, digital PR and search engine optimisation.

www.mochasalt.com
Instagram: @mochasalt
www.redhotpenny.com
@RedhotPennyuk