Avon Cosmetics UK has announced former footballer Jamie Redknapp as the UK face of its Elite Gentleman fragrance range. He will support two fragrances, Elite Gentleman and Elite Gentleman Untailored, appearing across Avon brochures and its online shop. Jamie will front the launch of Elite Gentleman Untailored in May 2014 with a Father’s Day package. Jamie joins a line of celebrities who represent the brand, including actresses Megan Fox and Olivia Wilde. Jamie Redknapp comments: “I’m really excited to be working with Avon. Men aren’t able to accessorize an outfit in the same way that women can, so scent is a really important part of finishing off the look that I’m going for. The Elite Gentleman range is perfect for me – modern, sophisticated and stylish fragrances that can take me from day to night.”

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