Cosmetics brand AVON has announced the launch of its latest multi-channel campaign – say bye to #MorningFace – which celebrates its new True brand. The campaign features four women who were chosen through an online competition where Avon asked women to share a photo of their #MorningFace. The ‘say bye to #MorningFace’ adverts were created by digital and social media agency, VCCP Kin, and will run throughout September 8-28 to television, online and VOD. The adverts will be part of an integrated #MorningFace campaign supported across PR, digital and field activations. The range includes the True Colour Perfectly Reds lipstick collection, which allows women to find the perfect shade of red to match their skin tone and hair colour, and the True Colour Cream-to-Powder Foundation. The new campaign taps into the consumer insight that women often don’t like how they look in the morning and as such, they have to spend a significant amount of their hectic morning schedule applying their make-up. Avon’s new brand offers a solution to this issue, providing innovative products that can help women feel confident and ready to face the day in five minutes or less. The range launches on September 8 to coincide with the advert.

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