Premium Italian retailer Colmar has appointed B2B Media to handle its UK and US press, publicity and VIP relations, with immediate effect. B2B Media will work closely with the brand’s communications team, with the agency’s remit including seasonal planning/implementation, event execution and campaign management, UK and US press office management – as well as VIP and celebrity outreach. Established in 1923, Colmar specialises in combining technology and style to create innovative and fashion-forward pieces for men, women and children. For AW17, the brand offers a collection of outerwear and separates as part of the Colmar Originals line, and a range of technical winter sports apparel within the Ski collection. In addition, Colmar has collaborated with designers, Au Jour Le Jour, for an exclusive capsule collection.

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