bareMinerals has partnered with MatchCo and unveiled its MADE-2-FIT app, exclusively for iPhone users in the US. The MADE-2-FIT app precisely tailors make-up to unique users, using precise skin-tone analysis via a set of simple user scans, and the help of a virtual make-up artist with voice guidance. Users will now be able to analyse their skin tone via the app to obtain a precise colour swatch, bareMinerals will then individually blend the foundation to match and deliver the product. The bareMinerals MADE-2-FIT app is now available for download on the App Store. Each bespoke bareMinerals MADE-2-FIT Fresh Faced Foundation customised by MATCHCo will retail for $49/30ml.

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