Baylis & Harding to sponsor new ITV show Stepping Out

Baylis & Harding has announced its sponsorship of ITV’s new primetime show Stepping Out launching August 31. This follows its hugely successful sponsorship of Surprise Surprise, on ITV’s flagship channel last year. Stepping Out will see six celebrities and their real life partners put their relationships to the ultimate test through dancing. Viewers will see their journey from home to dance-floor as each couple tries to master a new dance genre each week. The celebrity line up for Stepping Out includes Brian McFadden, Denise Welch, Ortise Williams, Laurence Llewelyn Bowen, Carl Frotch & Glynis Barber. The TV sponsorship will be supported by a heavy programme of national marketing activity including an intensive PR campaign to highlight Baylis & Harding’s new product ranges for Christmas 2013 and several social media campaigns to directly engage consumers and support retail partner initiatives.