Bella Freud has announced the launch of new fragrance Close To My Heart and pop up exclusively at Fenwick. The Bella Freud pop up will take a month long residency on the third floor of Fenwick of Bond Street. The 350 sq ft curated lifestyle space, will recreate the key elements from Bella Freud’s Chiltern Street store with bespoke brass rails, custom dyed velvet Richelieu carpets and a cube Saratoga Lounge chair by Massimo Vignelli amongst the many features. Bella’s presence will also take over the Brook Street window of the London department store, as monitors play films from the brand’s archive starring the likes of Abbey Lee Kershaw, Laura Bailey and Susie Bick. Showcasing the Autumn Winter 2016 knitwear collection and key tailored pieces of ready-to-wear, the entire perfume and candle collection will also be available from the space. Within the fragrance offering, Fenwick of Bond Street will be launching the new Close to My Heart scent (£95) exclusively with the opening of the space. Notes include tuberole absolute, neroli, rose de mai, jasmine, patchouli, moss, sandalwood, black musk and oud. Alongside the new fragrance, Fenwick of Bond Street offers Bella Freud’s Close to My Heart cashmere crew neck knit (£300) in the exclusive red colourway, complete with an intarsia heart on the sleeve.

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