Beauty brand Benefit Cosmetics has appointed DeVries SLAM to support a highly creative series of brand activations and partnerships set to roll out throughout 2014. DeVries SLAM has been tasked with developing and executing the brand led activity across the UK and Ireland during the campaigns. The brand’s new campaign, Brow Arch March, will be the first of such activations, launching in March 2014. Benefit Cosmetics in partnership with Debenhams will raise funds and awareness for Look Good Feel Better, a charity that focuses on the problems associated with the visible side effects of cancer treatment. Upcoming campaigns will leverage culturally relevant events, brand milestones and partnerships to further embed Benefit Cosmetics into popular culture and reinforce the beauty brand’s impressive credentials.

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@BenefitUK