Beauty brand Benefit Cosmetics has announced the launch of its three-storey curl and cocktail bar Curl’s Best Friend, in celebration of its new Roller Lash mascara. Open for one month from February 27, the pop-up draws on inspiration from 1950s beauty parlour indulgence to offer three theatrical floors of fun, glamour and pampering. The ground floor will allow customers to try the new Roller Lash mascara, and also provide access to the bar offering signature cocktail and cupcakes. Floor one will offer access to a beauty parlour and curl station, while floor two provides access to Noir Bar, a hidden secret bar which opens from 19:00 each evening serving cocktails. Benefit’s Curls Best Friend pop-up parlour will go on tour from April 17 with dates to be announced. Curl’s Best Friend opens with an exclusive press preview later this month – see Fashion and Beauty Insight Events.

www.benefitcosmetics.co.uk
@Benefit_PR_Team
@BenefitUK
#CurlsBestFriend