Benetton Group and Puig partner for new lines of United Colors of Benetton fragrances

 

Benetton Group and Puig announce details of an exclusive, long-term global license agreement to create, develop and distribute new lines of United Colors of Benetton fragrances.  The partnership marks the start of a long-term venture that brings together two fashion and fragrance firms: the Italian-based Benetton Group and Puig of Barcelona. The new licensing agreement will run from January 1, 2014. The first fragrance, a feminine developed for the masstige market, will be distributed through major department stores and specialist beauty retailers worldwide. The new fragrance will also be sold internationally at key United Colors of Benetton flagship stores.