The British Fashion Council (BFC) will help support and promote British designers selling pre collections in London this June. The BFC will leverage interest from guests attending London Collections Men (June 12-15) in addition to driving womenswear buyers and press by throwing the spotlight on initiatives supporting pre collection activity from June 15-17.  Over June 15-16, in a collaboration with The Hoxton, the BFC will launch The Hoxton Collective, a brand new showroom in The Apartment at The Hoxton, Holborn. The showroom will feature a curated group of collections from ready-to-wear designers including Alexander Lewis, Huishan Zhang, Marques’Almeida, Phoebe English and Zoë Jordan. The Hoxton, who run Hoxtown, a series of events monthly at their hotels supporting local emerging talent, are excited to be joining forces with the BFC to help assist these young, British designers. Over June 16-17 designers including Alexander Lewis, Amanda Wakeley, Bora Aksu, Isa Arfen, Issa, Jonathan Saunders, OSMAN, Preen by Thornton Bregazzi, Peter Pilotto, Roksanda, Roland Mouret and Rupert Sanderson will host showrooms, presentations and salon shows.

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hoxtown.com
thehoxton.com
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