Birchbox has announced the launch of its first in-house make-up brand, LOC (Love of Color). LOC is designed to provide a shortcut to trends with bold, highly pigmented make-up products inspired by the most of-the-moment colours. The LOC launch features two products in multiple colours: Vibrant Matte Lipstick £6.50 (pinky beige, cool red, berry plum) and One & Done Eyeshadow Stick £8 (silvery taupe, warm copper). The products, which are cruelty-free and paraben-free, are also available in a value set £25. Birchbox will begin sampling LOC in its February boxes and subscribers will have the opportunity to pick which LOC sample they receive. The full collection is available online.

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